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Netflix Ad-Supported Tier Users Double in Just Three Months

The streaming giant has amassed 40 million subscribers for its ad-supported tier. Twice what reported in January!

May 26, 2024

Online Ads Boost Revenue and Productivity, New Study Confirms

Why are some companies more productive than others? It turns out, online advertising is among the top factors!

January 21, 2024

Third-Party Cookies Are Going Away, So What?

There is confusion about the implications of the third-party cookie deprecation. Things will change, but only for some.

July 10, 2023

Advertising is Just For “Unremarkable” Products. Or is it?

Jeff Bezos mentioned in 2009 that advertising was just for “unremarkable” products. 10 years later...

April 24, 2023

#tiktok

TikTok generates significantly less revenue per user than its rivals

Video formats, particularly short-form, are struggling to monetise. Read more to find out why.

March 13, 2023

#Ai

Performance Marketers, Will We Lose Our Jobs?

Ai is making the role of performance marketers redundant. Or is it?

January 22, 2023

#eCommerce

4 Pros & Cons of Retail Media

Retail media is one of the biggest trends in online advertising for 2023, but it comes with risks for brands. Le't dive!

January 8, 2023

#eCommerce

Shopify Takes From the Amazon Playbook and is Set to Lead the eCommerce Game

Two new products by Shopify will secure a bright future to the eCommerce industry. But it's all plain Amazon playbook.

January 1, 2023

5 Online Advertising Trends to Watch in 2023

What are the biggest online advertising trends to watch in 2023? CTV, Audio Ads, Programmatic OOH and more!

December 28, 2022

#google

Alphabet and Meta's Duopoly in The Ad Market to End in 2023. Crisis or Opportunity?

Alphabet and Meta will no longer hold a majority share of the US online ad market for the first time since 2014.

October 19, 2022

Merchant Media: The Future of Advertising

Marriott plans to monetise its 1st party data via an ad network, providing advertisers access to its guests TVs

August 28, 2022

#amazon

What do consumers think of Amazon Ads?

50% don't recall seeing an ad in the last 30 days, 55% buy from ads they've clicked on.

August 24, 2022

#apple

Apple will show more ads on your iPhone and Mac. How surprising!

What a news, isn’t it? App Tracking Transparency (#ATT) has always been a “privacy-washing” move...

August 23, 2022

#streaming

The streaming war doesn't seem to cool off

While Netflix is to add an ad-supported subscription tier soon, YouTube will re-focus on its paid subscription.

August 8, 2022