Sometimes I feel like I've lived 3 lives...
Life 1: Music
I was born and raised in Parma, Italy.
Between eating parmesan cheese and prosciutto antipasto, I found out I also loved music. So I spent my teenage years and early twenties playing and studying music as much as I could.
In 2012 I moved to Rome, where I was lucky enough to enter the movie and soundtrack industry. I composed music for short films and even managed to place a song in a mainstream Italian comedy.
But things were going to change...
Life 2: Dublin & Digital Marketing
After spending a couple of years in Rome, I realised something was missing. I wasn't sure exactly what it was, but I had to find out.
So I took a one-way flight to Dublin to look for it.
I quickly discovered that Dublin was the epicentre of music. You could hear live music at every corner. Record stores still existed and all my favourite artists were performing there multiple times a year.
It was the place to be!
However, I also realised music should have stayed what it used to be: a huge personal passion, rather than a job.
While still in Parma, I had studied business and marketing in university. I thought I could re-start from there.
Little by little, I found my way into the digital marketing industry. And guess what, I loved it!
I would spend most of my spare time reading and studying about it. I couldn't get enough!
The learning curve was extremely steep and that's what kept me motivated, to the point of possibly overlooking other aspects of life.
Life 3: Switzerland, enjoying the journey?
The pandemic didn't go easy on me.
Thanks god, I never got sick, but other personal things happened during the lockdown, which made me re-evaluate my life and priorities.
So, when a job offer from Zurich came almost out of the blue in the summer of 2020, I didn't think twice.
I have lived in Zurich ever since and despite some expected challenges, I couldn't be happier of my decision.
I finally (re)discovered the beauty of living outdoor. Skiing in the winter, swimming in the summer, hiking in autumn.
Being more fit and (naturally) tanned makes a difference!
Work-wise, the learning curve has obviously flattened since the days in Dublin, so I'm now enjoying every moment and developing new skills like content writing, project & people management and more.
