If you're in the mood for numbers and detailed research, this section is for you. These articles represent the work I've dedicated the most time to.

July 31, 2024

#musicindustry

#deepdive

Is Taylor Swift a Music Genius or a Ruthless Business Woman?

Taylor Swift has become the biggest star on the planet. The way she got there is not what you think.

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March 27, 2024

#deepdive

#bigtech

OnlyFans Claims It's Not a Porn Site. It's a Big Lie

What do you know of OnlyFans? Have a read about the economics of OnlyFans and why it's definitely a porn site.

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February 21, 2024

#deepdive

#luxury

#climatechange

Stars and Stripes in the Swiss Alps

Forget about local flavour and traditional food.‍ Vail Resorts owns 40+ resorts across the globe, now also in Europe.

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June 28, 2023

#digitalmarketing

#deepdive

#ideas

Berlusconi’s Legacy Can Be Found in TikTok

Berlusconi was a politician, an entrepreneur, even a mafia man. But his legacy can be found in modern online media.

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May 8, 2023

#tiktok

#bigtech

#deepdive

Who is Shou Zi Chew, boss of TikTok

Will TikTok be banned in the US? Probably not. Its CEO, Shou Zi Chew, is among the reasons why it won't.

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March 20, 2023

#deepdive

MSC is the World's Largest Sea Shipping Company, Based in a Country With No Sea

The world's largest sea shipping company is based in Switzerland, a country without access to the sea.

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September 18, 2022

#deepdive

#fashionindustry

#climatechange

How Patagonia Founder Yvon Chouinard Got Out of a Massive Tax Bill and Still Controls His Company

My Linkedin feed is packed with celebratory posts, but few of those tell the full story. Let's dig!

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August 16, 2022

#eCommerce

#deepdive

We frequently forget the crucial role eBay had in the creation of the Internet

The #history of the #internet is often told through the extraordinary stories of Google, Facebook, Amazon etc. But...

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July 14, 2022

#fashionindustry

#eCommerce

#deepdive

SHEIN: The Enfant Prodigue of the Fast Fashion Industry / Part 2

After exploding during the pandemic, achieving triple-digit growth, things look a bit darker in Shein's future...

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July 11, 2022

#fashionindustry

#eCommerce

#deepdive

SHEIN: The Enfant Prodigue of the Fast Fashion Industry / Part 1

SHEIN's market share surpassed the one of H&M and Zara combined. What are the ingredients of its success?

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