Everyone: âAi will take our jobs!â
Marketing people:
Sure, let it try juggling 10 custom requests, endless back-and-forths, fake âemergencies,â and your CEO who canât find the ads on Google đ
Reality is,
Ai thrives on linear, consistent, and predictable tasks.
Thatâs why it's already disrupting jobs for:
âď¸ Writers
đť Developers
As this Financial Times research shows, these are the most impacted roles so far.
On the other hand, "low-skills" jobs like assistants, travel agents and similar are barely touched, for now.
Why?
Because Ai (still) sucks at navigating human relations, irrational behaviour, and chaotic calendars.
I often say marketing is one of the most Ai-impacted industries.
And itâs true, but not in the way people think.
Unlike in coding, where Ai is easily replacing freelancers and contractors, in marketing Ai still cannot handle the "mess" of juggling between different projects, stakeholder expectations etc.
As someone smarter than me once said:
"everyone has an opinion about marketing, even though they know nothing about it".
Marketers might not like this, but they still have to handle all different opinions, the "mess". Something Ai is proving not good at.
Rather, AI is augmenting marketing work by increasing productivity and decreasing costs.
So paradoxically, Ai might actually increase the relevance of marketing inside orgs, driving more hires, not fewer.
Meanwhile, the tech crowd is facing the irony of their own efficiency:
âworkflow optimisation made tech roles more, not less, fragile.â
link to the article in comments.
