💰The internet is going premium.
We're witnessing a fundamental business shift:
The ad-supported internet is giving way to a subscription-based model.
Just look at social media:
LinkedIn Premium: $29.99+ / month
X Premium: $3+ / month
Meta Verified: $11.99+ / month
YouTube Premium: $13.99 / month
Snap Inc.+: $3.99 / month
Telegram Messenger Premium: $4.99 / month
Reddit, Inc. Premium: $5.99 / month
Even TikTok is testing an ad-free $4.99/month subscription!
Search is no different:
Perplexity Pro: $20 / month (soon launching its own premium? browser)
ChatGPT DeepSearch: $200 / month
Soon, paying for a "good enough" version of the internet will be the norm.
This changes everything:
Digital marketing, advertising, website UX, etc
Are we ready for a world where the best online experience comes with a price tag?