Perplexity is launching its own browser!
It makes a lot of sense. Here’s why: 👇
Yesterday, Perplexity announced its new “Agentic” browser: Comet.
The strategy is to own the entire user journey, from search to browsing, and even to shopping with features like "Shop like a Pro."
Pro subscriptions and shopping can be profitable, but last November Perplexity admitted that "subscriptions alone do not generate enough revenue."
So, where do you find extra revenue streams?
Advertising, of course!
Perplexity has already started to test sponsored follow-up questions in its AI chatbot. But with its own browser, it’s going all in. 🚀
Owning a browser means owning:
↳ How cookies and user data are stored.
↳ How ads are targeted, displayed, and monetised
↳ How users interact with search and shopping.
Even social media giants like Meta and TikTok route external links through their own in-app browsers.
AI is supposed to change everything…
Yet, AI companies are falling back on traditional business models, like advertising.
The big question is:
Why hasn’t Google done this with Chrome and Gemini? 🤔
Not yet, but they will. Inevitably.
At that point, will Perplexity still stand a chance?
