It seems I'm a "very obscure person". Thanks Claude! 😐
Here is what I'm doing to optimise my personal brand in the age of Ai 👇
I try new chatbots and always ask the same question:
Who is Giacomo Iotti?
-> Claude has no clue.
I appear to be "a very obscure person".
-> DeepSeek admits I’m not widely known.
Fair enough. But it claims to be updated to October 2023? I expected better!
When I tried again with search enabled… it was “busy.” 😒
-> Grok gets closer, but mixes my profile with another Giacomo Iotti.
Turns out, I’m a “multifaceted” individual. True, but I’ve never been a TV director, yet!
-> ChatGPT finally recognises me!
It gives a solid summary and cites my personal website.
Interesting how it picks different articles each time. I’d love to know the logic behind that.
-> Perplexity is by far the best.
Pulls a detailed professional background with sources like my website, LinkedIn, corporate pages, and more.
Some takeaways:
1. Claude, please add a search function!
2. SEO in the Ai era is different.
Forget ranking, traffic and clicks, now it's all about Ai reputation.
Jes Scholz I think you would agree on this one :)
3. Your Ai reputation evolves.
Over the past year, I’ve seen Ai responses shift as I updated my website, LinkedIn, and articles. Makes me wonder: how does Ai chooses what content to show each time?
4. The importance of a personal brand.
It doesn't matter I have just few followers or little traffic to my website.
What matters is that Ai knows me!
And I’m proud of that, it means I’m on the right path.
Next step?
Adding "Who is Giacomo Iotti?" as a FAQ to my About Page.
Have you asked AI about your name yet?
