Studying with a view 😊
Ai isn’t just a technological revolution.
It’s an organisational and productivity revolution.
For the past couple of years, most of us have just played with it.
But playtime is over.
Especially in marketing.
Unlike IT, where processes are often structured and gated, marketing is full of creativity, opinions, and unclear processes.
So while it’s easy to experiment with Ai here, it's incredibly hard to deploy it across professional workflows.
But it doesn't have to be:
💡 First simple step: get your company on ChatGPT Enterprise.
Every employee can include GPT in their daily workflow, in a secure manner.
→ Marketing teams can create CustomGPTs for generating visuals and copy that always follow brand guidelines.
→ Global companies can build CustomGPTs for consistent translations across markets.
And now, Google is rolling out the AI Function for Google Sheets.
Meaning Ai becomes as seamless as writing a formula.
The end goal should be higher productivity, which means:
→ More done in less time
As simple as that.
