Ai is transforming marketing in 2 big ways:
1. Increasing marketers productivity.
2. Shaping consumer behaviour.
If you're in marketing, you must ride both waves.
1️⃣ Ai is not replacing marketers. Quite the opposite!
It’s making them more productive and more valuable to their bosses.
In-house marketers using Ai tools can now:
→ Design visuals and videos without agencies.
→ Write high-performing, multi-language copy.
→ Analyse data like a full-blown data scientist.
10x the output!
2️⃣ Consumers are also changing.
They’re searching with Ai tools, not just Google.
Your brand must be found there!
Plus, Ai agents will go even further, completing full purchases on our behalf.
Think fo the prompt:
“Buy me the best running shoes between €100–150.”
What brand does the agent pick?
What site does it trust?
Which product wins?
Welcome to the marketing questions of 2025!