AI booked me a flight while I was… 🚽💩 busy.
That’s the real power of AI agents. Not speed, but delegation. They free us up to do anything else. Yes, even that 😅.
Take Operator by OpenAI.
I gave it a simple instruction:
"Find me the cheapest direct flight from X to Y."
It didn’t just fetch a list of flights. It reasoned, researched, and optimised, scanning multiple airports to find the best option.
Next step would be including train fares to and from the airport for a real total cost comparison.
Unlike automations, AI agents interact in real time:
→ They ask for clarifications.
→ They offer multiple options.
→ You can change scope on the fly, like when I switched flight dates mid-process.
My booking didn’t actually go through because Operator doesn’t store my personal or payment details, so it asked for me to take over.
But I'm sure there's a way to fix this.
A few interesting facts for marketers:
-> Operator browses from the US.
Not sure if it's because I use a VPN to access it, or it does it regardless. But it's likely agents will be primarily US-focused. This is a potential challenge for European marketers, who will need to optimise for US as well.
-> It relies on Bing for search.
Your SEO strategy is better be strong on Bing too, not just Google.
AI agents are still in their early days, but it's now clear where we’re headed.
Marketers, are you paying attention?
