Month: January 2018

Boost Your Google Shopping With the New Supplemental Feeds Feature in Merchant Center

2017 has been a year of big¬†updates in the Google advertising ecosystem. The new AdWords interface and the¬†Data-Driven attribution model became available to all advertisers, Data Studio was massively improved and Google Analytics has been changing towards a more user-centric reporting system. Who works on Google Shopping campaigns on a daily basis will have noticed …